UK, English language, Bi-Annual since 2003
Contemporary photography and image
5 calvert avenue, E2 7JPhttp://www.125magazine.com - email@example.com
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- Category: Photography
- Format: 230 x 300 mm
- Circulation: 34,000
- Price: £ 6.99
Founded in 2003
Established 5 years.
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What is your magazine about?
125 is a showcase for new work and ideas across all genres of photography. Its a gallery space in-print that anyone around the world can contribute to and anyone can buy from - if you see an image in the magazine that you like, you can order it as a limited edition print.
Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
The 4 founding partners are photographers Perry Curties & Jason Joyce and art directors Rob Crane & Martin Yates who had all worked together in various ways over the years and talked about joint projects. 125 grew out of a fairly selfish desire to get more of our own photography out into the public domain but very quickly became something much bigger with many photographers, illustrators and stylists contributing.
How do you produce one issue? How much time do you spend on it? How big is your team?
Apart from the strain on the credit cards issue 1 was fairly easy to produce because we didn't really know what we were doing and at that time there was no infrastructure to support, we just made a few phone calls and suddenly we had a magazine. In the early days we would just work on the magazine when needed, but now we have deadlines, staff, overheads and all the work involved in running any business.
What have been the important steps in the life of your magazine?
Making the step from the first to the second issue is probably the hardest thing to do because you still have the costs of the first one and you are about to start work on another, once you get on that treadmill you are committing yourself.
Which are the key ingredients for the success of your magazine?
Hard work, good contributors and perseverance.
What are the difficulties you are confronted with? What would be “the” thing to help the magazine to improve?
You can always use more money, even when things are going well and you have cash in the bank there seem to be more opportunities to spend.
Where do you want the magazine to be in five years?
I would hope that we will be bi-monthly with a staff of 100's working out of a huge office that overlooks our bespoke gallery space in London, with branches of the 125 Gallery in NYC, Barcelona and Paris.
Tell us about your audience! Who are the readers of your magazine?
They are people who aspire to owning a Bibendum chair and want a copy of 125 on their Noguchi coffee table.
Is remaining independent important to you? Is it part of the strategy?
125 couldn't have been produced by any mainstream magazine publisher, there was no market for it when we first started out. Now that we've created a market I suppose theres a chance that someone might want to come in, but they would have to bring a lot of potential opportunities with them.
What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
Advertising is crucial to the survival of all magazines, anyone who tells you that advertising has no influence on content is either lying or failing, its all about subtlety and finding brands who like what you do.
What do you think of your issue 01, when you look back at it?
Its like looking through a box of your old school books in your parents attic, as you flick through them you recognize your handwriting but not everything you wrote made sense and if you did it all again now you'd probably get straight A's.
Magazine favorite(s) that inspired you in your career.
We are magazine collecotrs but our inspiration came from classic photography books. There was never a longterm aim to own our own magazine, it just happened, so we never really looked at magazines in terms of inspiration.
Do you keep old copies of magazines? If so, what is your favorite in your collection?
We collect the best of whats out there, mainly for photographic reference and inspiration. Everything from French Playboy to Visionaire.
How many magazines do you buy / get / read each month? Do you qualify yourself a maniac?
We now actually sell other peoples magazines thorough our online shop so technically we are the ultimate magazine lovers.
We are compiling answers from some of the most innovative magazine makers around the world today. Who else should we ask?
David Carson, Neville Brody and Nick Knight for his influence on magazine content.
Answered by Perry Curties (Editor in Chief) Magazine: 125 Magazine Email: firstname.lastname@example.org Date: 20-10-2008