H Magazine
H magazine
Issue 91
26 cover(s) available
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marketing@hmagazine.com; publicidad@hmagazine.com
Don't Believe The Hype
Trendy glossy magazine focused on fashion, music, art...
Barcelona, Spain
Trafalgar 39 7º1ª, 08010
Email: moda@hmagazine.com
- Category: Art, Fashion, Music, Trends
- Periodicity: Monthly (10 x / year)
- Language: Spanish
- Format: 230 x 270 mm
- Circulation: 45,000
- Price: 9 €
- Web: http://www.hmagazine.com
Founded in 1998
The magazine is 8 years old and has become the main reference for trendsetters from Spain
Exclusive Interview
H Magazine
What is your magazine about?
H Magazine is about fashion, trends and culture. We're like a radar, always detecting the latest cool subjects a few months before they becoma a hype.
Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
H Magazine was founded by Jose Manuel Bejarano and Oscar Ferrer ten years ago (we've just celebrated our 10th anniversary this october). At first, the magazine was the reflection of the independent and underground scene from Barcelona, but soon it grew bigger and wider... until now, when H Magazine is sold world wide and when our contents are full of selected and interesting information about fashion, music, cinema, literatura or comics. A wide range of interests for a inquiring readers.
How do you produce one issue? How much time do you spend on it? How big is your team?
Right now, H Magazine is stilled ruled by Jose Manuel Bejarano (editor) and Oscar Ferrer (art director). The team is completed by the mighty duo formed by Raül De Tena (chief editor) and Carlota Acuña (fashion editor), and impossible without the help of Olivia Aracil (digital editor) and Coque Carballo (design). The process to produce every issue is quite different and always challenging. At first, Raül and Carlota generate the contents and the spirit of the issue (because each issue is special and almost themed for us), and then we start working with our journalists team. Then we start working on the design of each and every page as an individual event: we don't work with repeated patterns, so the magazine has a mutant and always appealing shape.
What have been the important steps in the life of your magazine?
There has been two important steps in the life of our magazine. First of all, four years ago, Carlota Acuña joined the H Magazine team and she built up all the fashion contents starting from zero: before her, there were no fashion contents on H Magazine, and now this is one of our most powerful weapons! Then, on early 2008, H Magazine was (partly) bought by a editorial group from Spain and there was a renewal of the team: it was when Raül De Tena started as chief editor (with some changes on the contents depths) and when the magazine started to be sold not only world wide: it started to be sold (before of that, we were a free magazine)!
Which are the key ingredients for the success of your magazine?
The key ingredient for the success of our magazine is that our contents are given with a special focus: we take care of each and every article in the magazine. As I've said: each article is a celebration with its own importance. If you want to know about what's gonna be great on three months in advance, you better read H Magazine.
What are the difficulties you are confronted with? What would be “the” thing to help the magazine to improve?
The main difficulty right now for H Magazine is the distribution... But we're just working on it. We're working on a powerful distribution all over our country and even world-wide.
Where do you want the magazine to be in five years?
Our purpose is to be as important outside from Spain as we are in our country: we're working hard to become a referent magazine not only inside our frontiers. So, in five years we want to be on the house of (more) cool people in New York, Berlin, London, Tokyo...
Tell us about your audience! Who are the readers of your magazine?
Our readers are people interested on being part of their time: they are people who care about their looks, but also who want to listen to the best music, to see the most interesting movies, etc. We know that we're not talking about people of massive tastes: we start educating our readers tastes so, sooner or later, those exclusive tastes become the norm.
Is remaining independent important to you? Is it part of the strategy?
Sure! Remaining independent is not only part of the strategy of H Magazine: it's almost our spirit! We feed with the independent and not-massive scene... although sooner or later our contents tend to gain on renown. Then we can say that sentence we adore: "first on H Magazine".
What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
We can't deny we live on a world ruled by advertising, so we try to work on that direction without compromising our contents at all. In fact, when we manage advertising-driven-content, we try to adapt it to our reader: we don't like to work it on a traditional way, so we think about it until we find new and interesting points of view on the relation between advertising and content.
What do you think of your issue 01, when you look back at it?
When H Magazine's issue 01 was released, I was one more reader... so I remember it with a lot of affection. I've been a follower of the magazine since I started collaborating as a journalist and now as the chief editor. The amazing thing about this is that there has been a lot of contents from that issue (and the almost 100 issues that have been released since then) that are still in force. And we don't only talk about contents: if you look at all of those issues, you can surely see the evolution of the desing trends of those last ten years.
Magazine favorite(s) that inspired you in your career.
As I manage all the culture contents, my favorites are international press such as Les Inrockuptibles, Mojo, Billboard, NME, Premiere, Edge... and national press such as Rockdelux or Cahiers du cinema. And, obviously, a bunch of internet sites where you can find the newest information (such as Pitchfork Media). I've just asked to Carlota and she's done that list of her favorites magazines: Nylon Magazine, Purple, Dazed & Confused, ID and a lot of underground and barely unknown magazines.
Do you keep old copies of magazines? If so, what is your favorite in your collection?
My favourite magazine is, obviously, the first one I participated as chief editor: it was our september 2008 issue, with Black Kids (the band) on the cover. It was a special one for me in an emotional way... If we talk about favourit in a objective perspective, I should answer that my favourite is the 10th anniversary issue: october 2008. And the may 2008 (men's issue) was done with a lot of care, as it was our first issue sold on the international market. But we're now preparing our 100 issue, and sure it's gonna be one of my favourites too!
How many magazines do you buy / get / read each month? Do you qualify yourself a maniac?
Yes. I'm kind of a maniac... I always buy five magazines and read them (two music mags, two cinema mags and one video games mag), and then I also read a lot of other magazines (bought and free) that eventually fall into my hands: trends, culture, etc.
We are compiling answers from some of the most innovative magazine makers around the world today. Who else should we ask?
Ask us!!
Answered by De Tena Raül (Chief Editor)
Magazine: H Magazine
Email: redaccion@hmagazine.com
Date: 13-11-2008
Staff
Editor: José Manuel Bejarano...
Fashion editor: Carlota Acuña...
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