Colophon 2011

Many thanks again for inviting me to Colophon which was a very nice experience, but, above all, respect for your commitment to do such a conference!

Joerg Koch, Publisher, 032c, Berlin

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Graphic Design Department / Art Center College of Design

V., short for a different word each issue, researches typography and language for the Graphic Design Department at Art Center College of Design

USA

Email: trees@wefakeid.com

  • Category: Art, Graphic Design
  • Periodicity: Tri-annual
  • Language: English
  • Format: 225 x 295 mm
  • Circulation: 3,500
  • Price: Free
  • Web: http://www.artcenter.edu/gpk

Founded in 2005

V., short for a different word each issue, researches typography and
language for the Graphic Design Department at Art Center College of
Design. v. is open to what typography can accomplish in any visual or
linguistic context. Projects are never restricted to preconceived
notions about the media, methods and purposes of art, design and
writing. v. was born in a barrack within the wooded hills of
Pasadena, California as part of Joshua Trees' "Experimental
Typography" course. V. is published thrice per year in April, August
and December.

Exclusive Interview

v. for word

Magazine favourite(s) from your childhood.
Joshua Trees & Yvan Martinez Arguiarro of Fake I.D.: Ranger Rick, MAD.

Magazine favourite(s) that inspired you in your career.
Emigre, Dazed & Confused (when Rachel Newsome was editor).

Magazine favourite(s) now. HTV (Amsterdam).
What else inspires and informs you?
Dog Day Afternoon.

Proudest moment of your career in magazines.
When Math (a fanzine on the mythologies of human penis size) developed a huge following of US prisoners after being reviewed in Factsheet Five.

Why?
The fanmail was inspiring. Especially because the prison population was an unexpected audience.

Most well-known moment.
When we guest-designed Emigre magazine, issue 59.

Why is it so well known?
Readership of 40,000.

Most important lesson learnt, and from who/where?
Printers in Los Angeles don't like vaginas. (While trying to print issue 6 of v. Journal of Experimental Typography, over a dozen print shops refused to print our publication for content considered "vulgar".)

Do you keep old copies of magazines? If so, what is your favourite in your collection?
Whole Earth Catalog, and early issues of Vice (when it was still good).

Choose three words to define your (favourite) magazine.
Free, free and free.

Why do you work in magazines?
Because nobody publishes the things we're interested in.

If currently involved in a magazine: What is the magazine about?
Books from The Future is a series of fanzines that experiment with narrative structure, typography and sound.

Who reads it?
They're as big of a question mark to us as we probably are to them.

How do you find innovative ways to talk to your readers?
By being independent.

What do you like about the challenge of working in magazines?
Magazines are ongoing, evolving, ever responding.

What don't you like about the challenge of working in magazines?
Funding.

In five years, what will you be working on?
Wait, is this a job interview?

We are compiling answers from some of the most innovative magazine makers around the world today. Who else should we ask?
HTV www.htvnews.nl

Finally, please give us a brief outline of your career: When and where did you start working in magazines?
San Francisco, 1995.

What are the most significant titles you've worked on?
Emigre v. Journal of Experimental Typography Venice is not Sinking Math

What are you working on right now?
Books from the Future.

Answered by Joshua Trees & Yvan Martinez Arguiarro of Fake I.D. Magazine: v. Email: trees@wefakeid.com Date: 11-09-2008

Publisher

Graphic Design Department / Art Center College of Design

USA

Web: http://www.artcenter.edu/gpk

Staff

Editor in chief: Joshua Trees...contact

Contributing editor: Yvan Martinez...

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