Clam
Clam
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info@clammag.com
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ads in clam are clam made. fares to be negociated individually but mostly through sponsoring & partnership. andy@clammag.com
Clam sarl
Local everywhere
Paris, France
15 av. Jean Jaurès, 75019
Email: info@clammag.com
- Category: Art, Fashion
- Periodicity: Bi-Annual
- Format: 210 x 280 mm
- Web: http://www.clammag.com
Founded in 1999
Published since 1999, clam is distributed throughout the world in contemporary fashion & art shops, museums & bookstores, professional fairs... The spirit of clam is free, creative, inspired & always different. clam is published & artistically directed by andy amadi okoroafor (made in nigeria), founder of clam studio (paris).
clam is an international magazine whose goal is to promote creativity.
Each issue follows a theme revealing "l'air du temps".
The place accorded to the image is central. The layout is always changing, never fixed. clam encourages creative reflexion.
Exclusive Interview
Tv is good and bad, like magazines too.
What is your magazine about?
Creativity
Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
Andy Amadi Okoroafor, creative director et filmmaker
check out www.clamfilms.com.
How do you produce one issue? How much time do you spend on it? How big is your team?
Small team ; the rest is up to us
What have been the important steps in the life of your magazine?
Not getting any help from the industry or advertisers, made us inventive.
And we created our own style and world.
Which are the key incredients for the success of your magazine?
Success? Whats is success? Define it first… Success is relative, a thiefs and murders can be successful….you know.
What are the difficulties you are confronted with? What would be “the” thing to help the magazine to improve?
Money; period , but that wont make the magazine improve we are already good.
Where do you want the magazine to be in five years?
It will define itself.
Tell us about your audience! Who are the readers of your magazine?
I don’t know, I pretend it’s people like me, but I was in a fair once
And a street sweeper bought it he says black people have never been made to look
so beautiful before, I guess he bought it for his wife as a homage.
Is remaining independent important to you? Is it part of the strategy?
Doing each issue is the most important
What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
We don’t really have advertisements, we do them…
Do you think that magazine readers still need to watch TV?
Tv is good and bad, like magazines too.
Which is your relationship with your printer? Does he play a main role in your development?
Yes the big hole in my bank account at each issue.
Which magazines did influence you most? What are you looking for in other magazines?
Not important
What do you think of your issue 01, when you look back at it?
A trophy.
What question did you never ask in your magazine but would have liked to?
Nothing
How many magazines do you buy / get / read each month? Do you qualify yourself a maniac?
Magazine have stopped being interesting sadly… my bank sends me French vogue, I dont remember when I subscribed, I hardly read it ..I wish iD could become intresting again…
E-mail interview from “9.8.2006”. © Colophon2007.com – Mike Koedinger Editions SA (Luxembourg)
Publisher
Clam sarl
Paris, France
Phone +33 1 404 09 07, Fax +33 1 404 09 14
Email: andy@clammag.com
Staff
Creative director and fashion director: Andy Okoroafor...contact
Editor in Chief: Vanessa Coquet...
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