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Coupe

Coupe

Issue 03

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Contact Coupe for Ad. info. info@coupe-mag.com +1 416.469.0505

Atmosphere. Image, Art. Trash. All of it.

Coupe is the Vanguard visual culture magazine

Toronto, Ontario, Canada

998 Queen Street East, M4M 1K1

Email: info@coupe-mag.com

Category: Art
Kind of Magazine: Limited Editions (collectors)
Periodicity: Bi-Annual
Language: English
Format: 245 x 294 mm
Price: Various price
Web: http://www.coupe-mag.com

Founded in 1999

Founded in 1999.
Coupe is the Vanguard visual culture magazine published and art directed by designer Bill Douglas.

Exclusive Interview

I couldn’t care less about advertising

What is your magazine about?
Visual culture.

Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
Bill Douglas is the force behind Coupe. He is a Canadian graphic designer. He specializes in book and publication design.

How do you produce one issue? How much time do you spend on it? How big is your team?
Very carefully. Coupe is published twice a year. I spend from 3-4 months working on an issue and am constantly thinking about the issues. The team ranges from 1-4 people.

What have been the important steps in the life of your magazine?
I would say developing an international following has been important. Also achieving a degree of respect and acclaim.

Which are the key incredients for the success of your magazine?
Keeping it real and never selling out to the man.

What are the difficulties you are confronted with? What would be “the” thing to help the magazine to improve?
Distribution is always a difficult task. Just finding a trustworthy distributor can make a huge difference in the reach and scope of a magazine.

Where do you want the magazine to be in five years?
Bigger than it is now.

Tell us about your audience! Who are the readers of your magazine?
… designers, creatives, magazine whores.

Is remaining independent important to you? Is it part of the strategy?
I think so. But if someone offered me $1,000,000 for it I’d take and start a new magazine. Call it Epuoc.

What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
I couldn’t care less about advertising. But every once in a while it’s a necessary evil.

Do you think that magazine readers still need to watch TV?
I know I do.

Which is your relationship with your printer? Does he play a main role in your development?
No. They have certain beliefs and sometimes get on me about the content.

Which magazines did influence you most? What are you looking for in other magazines?
Mad magazine was a huge influence growing up. As was national Geographic.

What do you think of your issue 01, when you look back at it?
It holds up pretty well. In many ways I wish I could repeat it again.

What question did you never ask in your magazine but would have liked to?
We don’t ask questions. We try to give answers.

How many magazines do you buy / get / read each month? Do you qualify yourself a maniac?
I buy about 4 magazines ayear. I look at hundreds. I’m a disgruntled fan.

E-mail interview from “05/01/2006”. © Colophon2007.com – Mike Koedinger Editions SA (Luxembourg)