306090
ANP
Cover-issue3
6 cover(s) available
view all
Subscriptions
Princeton Architectural Press 37 E 7th Street New York, NY 10003 Tel: 212-995-9620 Fax: 212.995.9454 sales@papress.com
306090, Inc.
Exploring contemporary issues in architecture from every angle.
New York, USA
350 Canal Street Box 2092, NY 10013-0875
Email: info@306090.org
- Category: Architecture
- Periodicity: Quarterly
- Language: English
- Format: 279 x 432 mm
- Circulation: 15,000
- Web: http://www.306090.org
Founded in 2005
306090 is dedicated to opening up architectural discourse across a range of places, people and practices. 306090 situates itself in this role out of a conviction that it is only through the opening up of architecture to an expanded role in cultural production that architecture can achieve an expanded role in the production of architecture.
In an age of pluralism, how does an architect engage the meaningful issues of the day? The legacy of the narrow arguments, of exclusionary dialogues, and closed critical discourses the have characterized the theorization of architecture in the late 20th century has left architects holding a weaker hand, less able than ever to affect the ever broadening processes that dictate the built world.
Today, while some would dally over whether architecture is better addressed through the disciplines of film, literature or mathematics, real cross-disciplinary exchanges, such as those explored in this volume, are changing the way architecture is practiced and the way everything from furniture to cities are built.
We propose a new regime of open criticism, which addresses contemporary conditions in political, technological and artistic disciplines, and on the basis of what architecture can do with them.
Comprised of new work and untested ideas from around the world, the goal of this series is to suggest that a glance askew often leads to the discovery of a new idea.
Exclusive Interview
We keep trying to do volumes that are more like our first.
What is your magazine about?
The range and purview of architecture and design in an age of pluralism.
Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
306090 was founded by two graduate students at the School of Architecture at Princeton University in 2001. At the time, we saw it as a means of engaging, while still young, in a discipline a great majority of the contributions are made late in your career. After one issue, we incorporated independently and have been producing volumes that address specific topics “from every angle,” ever since.
How do you produce one issue? How much time do you spend on it? How big is your team?
306090 is organized and run by a small group of architects. We typically edit one to two issues per year with a team of two to six.
What are the difficulties you are confronted with? What would be “the” thing to help the magazine to improve?
It’s very difficult to publish independently because we have to fundraise for each issue individiually, but we wouldn’t want to give up the freedom.
Tell us about your audience! Who are the readers of your magazine?
Architects, architecture students, mostly.
Is remaining independent important to you? Is it part of the strategy?
Absolutely. Independence defines our ideological stance and our market niche. We are the only intentional distributed, American journal of architecture which has no institutional sponsor.
What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
306090, Inc., is a non-profit arts stewardship organization. We do not typically run advertisements and do not feel beholden to any advertisers in the development of our editorial stance.
Do you think that magazine readers still need to watch TV?
Of course. Everyone needs to watch TV – but now it is much more efficient with “On Demand” features and serial dramas for your i-pod. The elimination of commercials leaves more time for you to read – or watch additional serial dramas.
Which is your relationship with your printer? Does he play a main role in your development?
We work with an excellent print coordinator in Manhattan. We have been printing our most recent issues in Canada; a good price and high quality is important for us.
Which magazines did influence you most? What are you looking for in other magazines?
Architectural Review is a good magazine. So are A+U, AD (UK) and Details. We are also admirers of a series of books called “Case,” out of Harvard and Prestel. We enjoy when magazines offer actual information, like scaled line drawings or how-to lists, and are left wanting more from the typical sexy glossies.
What do you think of your issue 01, when you look back at it?
It’s one of our favorites. We keep trying to do volumes that are more like our first.
How many magazines do you buy / get / read each month? Do you qualify yourself a maniac?
We don’t buy any magazines regularly, but we all buy tons of books.
E-mail interview from “17.01.2006”. © Colophon2007.com – Mike Koedinger Editions SA (Luxembourg)
Publisher
306090, Inc.
- 2044
- 5180
- 2482
- 662
