NLF
Digital NothingLastsForeverMagazine
Email: contact@nlfmagazine.com
- Category: Design, Graphic Design
- Language: English
- Format: 260 x 360 mm
- Price: 25 €
- Web: http://www.nlfmagazine.com/
Exclusive Interview
NLF
What is your magazine about?
Graphic/Illustration/Design/Photography Inspiration.
Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
The portuguese studio MusaWorkLab started the online based NLF Magazine project in 2003 in order to motivate the global exchange of inspirational stuff using the internet. Nothing Lasts Forever was the beginning of the end. The struggle between the Past, the Present and the Future. Where ephemeral artwork is condemned to disappear in the volatile web environment. An experimental project that believes in the readers’ memory to keep alive the visual graphic elements that make sense in a certain lifetime period. The main NLF Magazine purpose as a web based project is to be reminded as an uncertain place for artwork that wants to be kept alive for a long time. We still believe that memories of an image are stronger than the image itself. But we also want to perpetuate these images and close a history cycle. This is the reason why we have decided to publish a printed version - the Nothing Last Forever Vol.1 to 8.From now on every cycle of the NLF Magazine online version, will be published (not on a regular basis) as a compilation and all online issues “wont last forever”. A new history will be told, with new people, new ideas and new visual stimulus.
How do you produce one issue? How much time do you spend on it? How big is your team?
3 people receive, select, edit and publish the online issues. Also do the maintenance of contacts, website and negotiations to the publishing of the compilation. The issues are not published on a regular basis.
What have been the important steps in the life of your magazine?
Jump from web to print.
Which are the key ingredients for the success of your magazine?
The surprise and the uncertain of next issues.
What are the difficulties you are confronted with? What would be “the” thing to help the magazine to improve?
No expectations no difficulties! The project grow itself naturally.
Where do you want the magazine to be in five years?
As a reference of volatile illusions that changes every-time.
Tell us about your audience! Who are the readers of your magazine?
As an inspirational magazine we have a vast audience from designers to photographers and anonymous people around the world.
Is remaining independent important to you? Is it part of the strategy?
Always independent but thinking in a self profitable and sustainable project, even if we'll be together with a major brand or sponsor.
What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
Not very important until this moment but we're thinking in some partnerships. Hope to use the magazine to create exclusive stuff for sponsors.
What do you think of your issue 01, when you look back at it?
The beginning of something we still working on.
Magazine favorite(s) that inspired you in your career.
80's punk rock fanzines.
Do you keep old copies of magazines? If so, what is your favorite in your collection?
Probably old fanzines, i-D, Neo2, issues.
How many magazines do you buy / get / read each month? Do you qualify yourself a maniac?
Not a maniac.
We are compiling answers from some of the most innovative magazine makers around the world today. Who else should we ask?
Do you believe in the future of printed magazines?
Answered by Paulo MusaWorkLab (Creative Director)
Magazine: NLF Magazine
Email: paulo.lima@musaworklab.com
Date: 09-02-2009
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