UK, Fortnightly since 1862
Queen magazine focused on British "high society" and the lives of socialites and the British aristocracy from 1862 onwards. In the late 1950s under the editorship of Beatrix Miller it was restyled to serve a younger hip readership that was defined by Miller in a style-sheet. According to Clement Freud who wrote for the magazine, Beatrix Miller's targeted reader had long hair, was named Caroline, had left school at age 16, was not an intellectual, but she was the sort of person that one ended up in bed with.
When London, England became the focus of the Swinging 60s Jocelyn Stevens embraced models such as Mary Quant and embarked upon a project to reverse the U.K. Pilkington Report that denied any demand for commercial radio in Britain. Stevens helped to finance a pirate radio ship project that was also named Caroline with the initial intention of extending the targeted reader as the targeted listener. When Radio Caroline first went on the air (from a ship that was also renamed Caroline), it operated from the editorial offices of Queen magazine.
The Beatrix Miller style sheet for Caroline was given to contributing writers to the magazine because it gave authors an idea of who they were writing for. Miller left the magazine shortly after Radio Caroline went on the air and although the station changed its format when its original plan to reverse the effect of the Pilkington Report failed, the station did not change its name. Originally the radio station sounded similar to the output of the BBC but with some commercial advertising. The magazine retired the Caroline style sheet under the direction of a new editor who began to focus more upon its successful Society news that was written under the headline of Jennifer's Diary. When the radio station moved from the Queen magazine offices, a new explanation of how and why the name Caroline came to be used by the station was offered to the public in order to divert attention away from its original source. By that time there did not seem to be any chance that the station would get a license and that the Labour Government then in power would seek to close it down as a pirate radio operation.
See all covers >
- Category: Beauty
Founded in 1862 - No longer published
The history of the magazine and the history of the pirate radio station under the influence of Jocelyn Stevens more or less conclude with the passage of the Marine Broadcasting Offences Act in August 1967. The station which at that time broadcast from two ships, continued until the beginning of 1968 without proper funding, when both vessels were towed away. In that same year Stevens decided to sell his magazine to rival publication Harper's Bazaar.
Back to listings >