ROJO®magazine
ROJO®fros
25 cover(s) available
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ROJO®mabú - Point Point
58 spread(s) available
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Subscriptions
Subscriptions to the printed magazine are avaliable for European Comunity (129.90 euros), USA&Canada (149.90 euros) and rest of the world (179.90 euros). All prices include shipping costs door to door via UPS. Subcription is for one year and delivers, in four shipments, the next four printed issues plus two special presents. You can also get separate issues, as well as buy any of our special issues. Check online shop in our website.
Advertising
ROJO® generates "on-demand" creative and reserach projects for selected brands & companies. ROJO® is available to brands and companies in order to provide extraordinary content, curate and organize events, develop ideas, strategies, new formats, and more. ROJO® has a global/local vision on creativity/art, and shapes its projects with the collaboration of the best uprising artists from around the world in order to achieve creative excellence. ROJO® is always on the quest for new challenges, so if you feel ROJO® can add up to your brand strategy, communications, advertising or activation plans, please write to ROJO® at info@rojo-magazine.com or call to +34 934 673 598.
Sintonison S.L.
Emotionally structured textless art magazine.
ROJO® is an open independent creative consortium founded in 2001, dedicated exclusively to the promotion and support of the contemporary arts. Its headquarters are in Barcelona (Spain), and creative centers in Milano (Italy) and São Paulo (Brazil). ROJO® generates cultural and creative networks, developing and coordinating collaborative projects and events, hosting exhibitions in the ®artspace global network, broadcasting audiovisual art through its online TV channel, showcasing the best video art in a DVD collection, publishing a series of monographic art books by uprising artists, and last but not least, the nexus of it all, the one of a kind world class text-less art magazine, composed entirely of exclusive art contributions, open for all artists to participate, and distributed in selected bookstores around the globe.
ROJO® is a worldwide friendly organization, interacting directly with the most talented artists from around the world, and networking with ROJO® associated directors locally in Spain, France, Germany, Italy, United Kingdom, Denmark, Netherlands, Switzerland, Austria, Finland, Sweden, Belgium, Portugal, Russia, Bulgaria, Romania, Lithuania, Estonia, Serbia, Turkey, Israel, Canada, USA, Mexico, Venezuela, Ecuador, Peru, Chile, Brazil, Argentina, Japan, South Korea, China, New Zealand, Australia and South Africa.
Barcelona, Spain
C/Girona 61 Local 2, 08009
Email: info@rojo-magazine.com
- Category: Art, Design, Graffiti, Graphic Design, Illustration, Photography, Visual Art
- Kind of Magazine: Limited Editions (collectors), Trendsetter Magazine
- Periodicity: Quarterly
- Language: English (for credits only)
- Format: 210 x 280 mm
- Web: http://www.rojo-magazine.com
Founded in 2001
Exclusive Interview
INSERT HAPPINESS PLEASE
What is your magazine about?
ROJO® is a place where everybody can have their artworks and photos published. A magazine that is made out of what contributors send in. No theme. No censorship. Artist is free to submit, and ROJO® is free to choose. I like to think ROJO® is an island in the middle of a furious sea of informations. In ROJO® you can relax and enjoy art and images without BIG HEADLINES, aditional informations or anything that draws your attention from the works.
Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
ROJO® is David Quiles Guilló (me), Alejandra Raschkes, Mariana Bresciani, Jose Aluizio Guimaraes & Lorenzo Gatti. We all come from very different backgrounds, none related to the publishing biz. Everyone at ROJO® wants to make a magazine that may be enjoyable by everybody, everywhere. All our motivations are driven by one objective: insert happiness among readers and contributors day-to-day routines.
How do you produce one issue? How much time do you spend on it? How big is your team?
ROJO® is an ongoing production factory of all kinds of content. We have no submission deadlines as we work on an atemporal basis of contributions. Issues are created one week before going into print, and contents are selected from all the submissions send since ROJO® opened in 2001. This means every issue can include works received one week before going into print, or from months or years ago. When the magazine is ready, we enjoy looking at it for hours and finding out the little mistakes that make us human.
ROJO® team is now 3 people in Barcelona, 2 in Sao Paulo and 1 in Milan working fulltime with 38 associate directors worldwide and with more than 800 active art contributors. We also get loads of support from friends of ROJO® everywhere... from these lines THANKS TO YOU ALL! And do not forget to come out to our events and enjoy art!
What have been the important steps in the life of your magazine?
All steps have been important. The first presentation party in Barcelona where we discovered that being near the readers is as important as doing a good issue... (now we have organized up to 476 events worldwide and we love to say we KNOW our readers and contributors). Making free distribution of the magazine for 2 years and then switching to regular distribution made everything easier to reach more public (from 6 countries to 41 countries) The special projects... the collection of monographic artist books and lately the brand new artspace network... everything sums up and when we stop and think about ROJO® and all it has acomplished in less than 8 years, usually we get scared, stop the computers and go out for a walk in the park.
Which are the key ingredients for the success of your magazine?
I would never say we are sucessful... we just happen to reach small groups of nice people in many places... and that supports the project... success is a word I would never ever use... Lets switch it for the word survival. after 8 years it fits us much better.
What are the difficulties you are confronted with?
I believe the two major difficulties ROJO® may confront is losing the passion that made us make this art joint in the first place and to loose the focus of why are we doing it.
What would be “the” thing to help the magazine to improve?
Having more companies and brands trusting new and unseen talent curated by ROJO®.
Where do you want the magazine to be in five years?
Cellebrating the 10th ROJO®anniversary with readers, friends, artists and everyone that helped out in any way... in an huge presentation event, maybe our own art biennale, where we will be releasing another new printed issue.
Tell us about your audience! Who are the readers of your magazine?
Anyone that likes to look and enjoys the inner need of unseen visuals and arts. all ages, all genders, positive thinking.
Is remaining independent important to you? Is it part of the strategy?
I must say... I must say... I must say it... but I think not... ok... ok... I say it... being independent in any business stinks, as there is no financial stability, no extra payments, loads of working weekends, no secretary to attend undesirable calls, no paid coffee break... no paid holidays... but I do not know the other way... the corporate way... and I MUST SAY that I am happy now doing it independent... so this means YES... it is part of the strategy... and the strategy is to do things happily.
What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
We love our advertisers and we offer them all the ROJO® media and event resources to improve their communication to our public. We do not sell regular advertising anymore, but we do generate collaborated projects wth brands that help pay the bills, and at the same time push our artists to do excellent creative jobs.
Do you think that magazine readers still need to watch TV?
ROJO® just released a TV channel online in order to display video artworks by the most talented artists worldwide. We want to show there is another way of watching TV. Available for free at www.rojo-tv.com
Which is your relationship with your printer? Does he play a main role in your development?
We love our printer. We always fight... but this is part of a love relationship.
Which magazines did influence you most? What are you looking for in other magazines?
I was influenced by all magazines I read... as I decided to create a magazine that had nothing to do with the rest. I stop looking for things in other magazines long ago... ROJO® has created its own path... and it is hard to look to the side when you are driving in the fast lane of any unknown road.
What do you think of your issue 01, when you look back at it?
In ROJO® we do not have number issues, but named issues, the first one was called START, and I did not know then that written text could be a barrier. I think of it as a necessary first step of a learning process... and as an incredible document displaying clear intentions of breaking magazine standards... It was for free, had 4 different covers, included no headers and articles were in 6 different languages. As crazy as it can get! ROJO® first real issue was 02, called PLUS, and set the guidelines of what ROJO® printed magazine is today.
What question did you never ask in your magazine but would have liked to?
ROJO® is a textless magazine... we do look for answers to questions... we just reveal great images.
E-mail interview from “08.04.2006” updated on "08.02.2009" © Colophon2007.com – Mike Koedinger Editions SA (Luxembourg)
Publisher
Sintonison S.L.
- 2044
- 5180
- 2482
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