Nuke
The self portrait of a polluted generation. Collective art book-magazine.
Paris, France
11 rue Sainte Anastase, 75003
Email: galerie@nuke.fr
- Category: Art, Fashion, Photography
- Periodicity: Bi-Annual
- Language: French / English
- Format: 240 x 340 mm
- Circulation: 20,000
- Price: 10 €
- Web: http://www.nuke.fr
Exclusive Interview
nuke magazine
What is your magazine about?
Nuke is an art magazine about the “Polluted generation, the late arrivals”:
an image of a generation, in the West, that is “post” everything, a generation of late arrivals.
Nuke is evoking issues within the wider world:
global capitalism and political despotism
with themes such as historical change, economic forces, death, guilt, destruction and beauty, as opposed to work that is myopically focused with the internal concerns of art making.
Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
BIO:
Jenny Mannerheim.
Born in Stockholm, Sweden 1977.
Two weeks after high-school graduation in Sweden in 1996 Jenny Mannerheim moves to Paris where she starts studying drawing and film. After a year in Paris she pursues her film studies in New york at New York University.
She decides to enroll in Parsons school of design Communication design BFA program. She manages to divide her studies with one year at Parsons Paris, one year in London at Central Saint Martin's, then two years in Parsons NYC.
At graduation she is already working at powerHouse books and about to finish an artist book 'Punk Picasso' with Larry Clark.
Back to Paris in 2002 she starts working as an art director for various magazine Numéro, Standard, Muteen, Vogue Hommes International and Beaux Arts magazine (chronological order).
In 2004 Jenny is launching Nuke magazine and opening her own gallery in Paris, Galerie Nuke (www.nuke.fr or www.galerienuke.fr).
During her years as art director at major fashion magazines she feels the aim to launch a media that is not journalistic but a platform for artist to express themself as freely as in ther art work.
Nuke 'Generation Polluée' is an art magazine for artists, designers and writers. It's not a journalistic magazine and is not targeting critics, the market etc.
Nuke has for purpose to give space to issues such as global capitalism and political despotism with themes such as historical change, economic forces, death, guilt, destruction and beauty, as opposed to work that is myopically focused with the internal concerns of art making.
Jenny is developing Nuke magazine and Gallery in parallell with her profession as an art director.
She is the art director of Blast, Extra Small and Intersection magazine.
Since 2006 Jenny is also the Art Director of the huge contemporary art book series with the name "Made by
" published by Enrico Navarra and directed by Fabrice Bousteau.
How do you produce one issue? How much time do you spend on it? How big is your team?
We produce our magazine with (a little) help from advertizers, sales at Nuke gallery and services that we can provide such as consulting or art directing.
What have been the important steps in the life of your magazine?
Various encounters with artists.
Which are the key ingredients for the success of your magazine?
I believe our straight forwardness and wish to communicate deeper issues such as death, guilt, destruction and beauty with no real economical purpose.
I believe Nuke and “Polluted generation, the late arrivals” evoke a philosophical purpose in the head of our readers and collaborators.
What are the difficulties you are confronted with? What would be “the” thing to help the magazine to improve?
No having enough money to employ more people
a proper financing and investor that wouldn't want to change Nuke into something else.
Where do you want the magazine to be in five years?
In a world that is not devided into rich and poor
a place where everyone has the right to healthcare, education, freedom of expression.
Tell us about your audience! Who are the readers of your magazine?
People interested in art, photography, ideas and litterature.
Is remaining independent important to you? Is it part of the strategy?
Yes.
What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
Our relationship with advertising is very good, just with that advertisers understood our magazine better.
Sometimes if we do special operations with advertizers we propose editorial content and we are very happy to do this because we collaborate with brands that understand our editorial concept.
What do you think of your issue 01, when you look back at it?
I think it's very daring and cool
a bit immature but I still like it a lot.
Magazine favorite(s) that inspired you in your career.
I used to read Peanuts and Vanity fair because that was the favourite magazine of my step father who was a journalist
in adolesence. I guess The Face, Id, Purple played a certain role.
Do you keep old copies of magazines? If so, what is your favorite in your collection?
I kept all my old Bamse magazine (swedish 'socialist' cartoon for Kids), some old Interview magazines. I have also kept the first issues of V that I think are still cool.
How many magazines do you buy / get / read each month? Do you qualify yourself a maniac?
Maybe 10 a week,
far too many.
I always buy commercial magazines such as Elle, Vanity Fair, Vogue because I like reading the front news pages.
We are compiling answers from some of the most innovative magazine makers around the world today. Who else should we ask?
Maybe all the people that sell magazines.
Alexandre Thumerelle from Ofr, Sarah at Colette, Universal news broadway.
Answered by jenny mannerheim (publisher & creative director)
Magazine: nuke magazine
Email: jenny@nuke.fr
Date: 13-11-2008
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