Livraison
Livraison first publication explores people with the help of interviews and portraits. Your heroes and heroines, people you love or hate, interesting or not - you choose. We display the two art forms of textual interviews and visual portraits separately. By omitting the image from the interviewed and the text from the portrayed, we dismiss the normal way of presenting people. All interviews are unedited in order to minimize judgment and maximize access to the person at hand.
Stockholm, Sweden
Pipersgatan 8 FP, 112 24
Email: info@livraison.se
- Category: Interview, People, Photography
- Periodicity: Annual
- Language: English
- Format: 230 x 300 mm
- Circulation: 2,000
- Price: 45 €
- Web: http://www.livraison.se
Founded in 2005
Exclusive Interview
No limits, is a key word
What is your magazine about?
Livraison is pure curiosity, an interest in people we admire and a challenge on our behalf to try to do something out of the ordinary. We are exploring subjectivity and how much people want to give up on their selves. We do this with the help of interviews (tailor made questionnaires in the first issue, a totally different concept for the next issue) and images (portraits in the first issue). It’s also about allowing yourself to be pretentious, in a good way.
Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
Livraison are Marie Birde (me. The editor of text) and Henrik Timonen (art director). I have a background in the magazine world since ten years back. I started a lifestyle magazine called Darling when I was 22 (which
we ended five years later) and im also the editor for a litteraire fashion magazine called Litkes, and a freelancewriter. For the moment I’m also studying to become a tv-producer. Henrik Timonen is a succesful art director with many years work on different advertising agencies, for the past three years he is one of three of the design agency new (www.new.se)
How do you produce one issue? How much time do you spend on it? How big is your team?
We make one issue per year, with the help from Johan Sandberg (images) and Elisabeth Clark (text). The time we spend on it is hard to count, since we do so many other things, but I would guess one week per month, Livraison has a very high priority among us. The process if quite simple, Henrik & I gather and talk until its holes in our heads, and hopefully we have agreed on a concept. Then we know exactly what to do, and the work has begun... The idea about the magazine is to make the work load and everything else as simple as possible, and instead focus on quality.
No limits, is a key word.
What have been the important steps in the life of your magazine?
The concept, the name, the two of us, the release, idea books who helps us distribute internationally, the continuation.
Which are the key incredients for the success of your magazine?
Quality, hard work, ambition and of course our contributers.
What are the difficulties you are confronted with? What would be “the” thing to help the magazine to improve?
This have to be the dullest answer; more time and economy.
Where do you want the magazine to be in five years?
The moon.
Tell us about your audience! Who are the readers of your magazine?
Those who like us seek different angles, who believe photography is real art, who want to know more about other people in all parts of the world and their everyday life.
Is remaining independent important to you? Is it part of the strategy?
Its important to remain curious. And to not quit what we have started.
What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
Of course advertising always influence the product somehow, but we believe the right advertiser is smart enough to give us our freedom to do whatever we want.
Do you think that magazine readers still need to watch TV?
Haha, I love this question. I believe reading and watching tv talks to different senses within the human being, so yes, watching TV can be as great inspiration as watching a great film. Tv can also piss you off, and that
is a nice primitive feeling, don’t you think?
Which is your relationship with your printer? Does he play a main role in your development?
Yes! When the printer is down, we are out. I don’t know how many print out we have done, but every one of them is different, and better, thank God.
Which magazines did influence you most? What are you looking for in other magazines?
Oh I have different magazines depending on how I feel. I can happily enjoy Vogue, i-D or Nylon as much as I love V or A Magazine.
What do you think of your issue 01, when you look back at it?
I still get a certain feeling when I see it and touch it, I look at it with the eyes of a love struck, but still something is chasing us. I could be so much better and beautiful. Thats our driving force for the nexxt issue.
What question did you never ask in your magazine but would have liked to?
Mistakes are easy to forget, what have you forgotten about?
How many magazines do you buy / get / read each month? Do you qualify yourself a maniac?
The first step is to acknowledge your flaws, right? Well, for a month I guess I flip through at least 10 magazines, I own 4 of them, the rest I get through Henrik, he is a maniac in many ways.
Staff
Director of the words: Marie Birde...contact
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