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Gogo

Issue 2006 April

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A hip, useful and free cultural street mag predominantly in English.

Paris, France

15 rue Martel, 75010

Email: kate@gogoparis.com

Category: Culture
Periodicity: Monthly
Language: English / French
Format: 148 x 208 mm
Price: Free
Web: http://www.gogoparis.com

Founded in 2005 - No longer published

Set up a year ago following the closure of Time Out's paris office.

Exclusive Interview

Are you serious?

What is your magazine about?
GoGo is a free cultural guide to Paris, in English. A concise, hand-picked parade of the best Paris has to offer in art, music, clubs, fashion, film, food and shopping.

Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
Kate van den Boogert is the editor, formerly of Time Out Paris and Crash (Paris). The project is backed by the gutsy Australian publisher Morrie Schwartz.

How do you produce one issue? How much time do you spend on it? How big is your team?
We’re a monthly, so the pace is kind of unrelenting. We pushing them out back to back; the team is a smallish (10 or so) young, international crew of die-hard franco and culture-philes.

What have been the important steps in the life of your magazine?
Issue #1, Eurostar, website, they called us (!), break-even, 4 more pages, Andy Wahloo, first birthday...

Which are the key ingredients for the success of your magazine?
Selling ads.

What are the difficulties you are confronted with? What would be “the” thing to help the magazine to improve?
People to recognise the importance (influence, size) of the très chic international population in Paris.

Where do you want the magazine to be in five years?
Tokyo.

Tell us about your audience! Who are the readers of your magazine?
Curious, cosmopolitan, English-speaking, 18-35 yo, (good-looking).

Is remaining independent important to you? Is it part of the strategy?
Not necessarily.

What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
Aha, there’s the rub, n’est-ce pas? How do you define ‘influence’?

Which is your relationship with your printer? Does he play a main role in your development?
No.

What do you think of your issue 01, when you look back at it?
Magazines are works in progress, endless variants, with no master; you never have a final product. GoGo #01 is a perfectly printed, emotionally charged, exciting new addition to the planet.

What question did you never ask in your magazine but would have liked to?
Are you serious?

How many magazines do you buy / get / read each month? Do you qualify yourself a maniac?
Never enough. Yes.

E-mail interview from “08.05.2006”. © Colophon2007.com – Mike Koedinger Editions SA (Luxembourg)