Colophon 2011

Spike

Spike

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abo@spikeart.at

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susanna.ostenhof@spikeart.at

Sportmagazin GmbH & Co KG/ New Art Club

spike art magazine OG / New Art Club

The magazine offers new, illuminating, and unconventional perspectives on art and contemporary trends.

Vienna, Austria

Lilienbrunngasse 18/2/37, 1020

Email: spike@spikeart.at

• Category: Art
• Periodicity: Quarterly
• Language: German / English
• Format: 225 x 280 mm
• Circulation: 20,000
• Price: 9.50 €
• Web: http://www.spikeart.at

Founded in 2004

Spike evolved from an unusual alliance: the cooperation between exponents of the art scene and a strong Austrian magazine publishing house. Chief editor Rita Vitorelli and the Viennese Kunstverein "New Art Club" have won the "Sportmagazin Verlag" over to close a gap within the Austrian magazine market: a magazine exclusive for current art in high edition and optimated distribution that appeals to a broad publicity but – concerning content and form – is totally up to the recent art life. Since 2009 the magazine is run independently by Rita Vitorelli and Susanna Hoffmann-Ostenhof. The appearance is based on the concept of Art Director Christoph Steinegger (Hamburg).

Exclusive Interview

We want it to be the most important art magazine in Europe

What is your magazine about?
Contemporary art

Who’s behind the project? Tell us about the founders, their backgrounds and their motivations!
It is a collaboration between “New Art Club” (Vienna) and the Austrian publishing company “Sportmagazin GmbH & Co KG” – the cooperation has been initiated by the artist Rita Vitorelli who is now editor in chief. Motivations: to offer a platform for artists and critics, to raise the standards of art critical writing etc.

How do you produce one issue? How much time do you spend on it? How big is your team?
There are 3-4 permant employees working continously on 4 issues/year. The art director is a freelancer, as well as our authors. Involved are also several employees of the publisher’s house (producers etc.)

What have been the important steps in the life of your magazine?
Getting the first issue published was the most important step!

Which are the key incredients for the success of your magazine?
A deep involvement of artists and critics, close connections to the art scene, many good artist friends and writers; viel enthusiasm of the whole team

What are the difficulties you are confronted with? What would be “the” thing to help the magazine to improve?
Money

Where do you want the magazine to be in five years?
We want it to be the most important art magazine in Europe – with a worldwide distribution network

Tell us about your audience! Who are the readers of your magazine?
The art scene, mostly young people interested in comtemporary art

Is remaining independent important to you? Is it part of the strategy?
Editorial independency is an important part of our strategy

What’s your relationship with advertisement? Does it influence your content? Do you care about advertising-driven-editorials?
We love advertisements, we want more of it / no, it doesn’t directly influence the content / yes, we are working on it to get some

Do you think that magazine readers still need to watch TV?
Definitely

Which is your relationship with your printer? Does he play a main role in your development?
No special relationship / no

Which magazines did influence you most? What are you looking for in other magazines?
Artforum, Avalanche / Featured artists and writers, advertisements, look

What do you think of your issue 01, when you look back at it?
Was ok but not perfect

What question did you never ask in your magazine but would have liked to?
Why are there so few good critics?

How many magazines do you buy / get / read each month? Do you qualify yourself a maniac?
Buy 3-4, get 8, read 5-8. And, yes….

E-mail interview from “24.04.2006”. © Colophon2007.com – Mike Koedinger Editions SA (Luxembourg)

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